Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre
Echinacea purpurea Virgin
Well-developed young plants. Pretty flowers already - it's great to plant in spring....
Rose, rouge et blanc, 17/06/2025
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Description
Echinacea purpurea 'Virgin' is a compact, floriferous white coneflower that is easy to incorporate into summer borders. Its large fragrant flowers, opening around a green cone, follow on from one another for several weeks. It naturally pairs with grasses, blue or purple blooms, and perennials with a lighter habit. Insects eagerly forage on it, and its flowers last well in a vase.
This coneflower belongs to the Asteraceae family. The species Echinacea purpurea is called purple coneflower or purple rudbeckia. In the wild, it grows in central and eastern United States, in moist prairies, meadows, woodland edges and open woods. It is a herbaceous perennial: its foliage dies back in winter, then regrows from the rootstock in spring. 'Virgin' is a selection by Piet Oudolf, protected in the United States by a patent granted in 2008. This cultivar has received the RHS Award of Garden Merit. The plant forms an upright clump, about 60 cm tall in flower, with a spread of 40 to 50 cm. Its stems are branched, quite sturdy, but they are more upright if the plant grows in sun, in soil that is not too rich. The leaves, mid-green, are oval to lanceolate, rough to the touch, slightly toothed on the edges. Flowering begins in June or July and continues until August-September depending on climate and soil moisture. The flowers are actually heads, like those of daisies: in 'Virgin', the white ligules form the outer crown, while the domed centre gathers many small fertile florets. This cone is first apple green, then takes on more orange to brown tones as it matures. The heads measure 6 to 8 cm in diameter depending on growing conditions. Their fragrance is sweet, light, more noticeable if many flowers open at once. After flowering, the dried cones remain decorative and can feed some birds at the end of the season.
In the garden, this 'Virgin' variety finds its place in a sunny border, a white bed, or a naturalistic planting mixed with easy-going perennials. It is planted in groups of three or five plants to form a light patch amid the foliage. It can be paired with Agastache 'Blue Boa', whose lilac spikes contrast with its white flowers, and with grasses such as Panicum virgatum 'Northwind', well-bluish and very upright, in the background. Eryngium zabelii Big Blue® brings metallic blue heads and a drier texture. In late summer, Aster laevis 'Calliope' takes over with its small blue-mauve flowers and dark stems.
Echinacea purpurea Virgin - Échinacée pourpre, Rudbeckia pourpre, Rudbeckie pourpre in pictures
Flowering
Foliage
Plant habit
Botanical data
Echinacea
purpurea
Virgin
Asteraceae
Cultivar or hybrid
Planting and care
Plant Echinacea purpurea 'Virgin' in spring or early autumn, in warm, well-prepared soil. Choose a sunny position: that's where it flowers best and produces the firmest stems. Light partial shade is possible in warm regions, but shade reduces flowering and spoils the plant's upright habit. The ideal soil is deep, fertile, loosened, cool in spring, but always well-drained. It tolerates chalky, sandy or clayey soil if water does not stagnate in winter. In heavy soil, lighten the planting area with well-rotted compost and a little grit. Water regularly in the first year, then only during long dry spells. Avoid excessive fertiliser, which leads to softer stems. Divide every three or four years in spring, when the clump becomes less floriferous.
Planting period
Intended location
Care
Planting & care advice
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Hardiness is the lowest winter temperature a plant can endure without suffering serious damage or even dying. However, hardiness is affected by location (a sheltered area, such as a patio), protection (winter cover) and soil type (hardiness is improved by well-drained soil).
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In temperate climates, pruning of spring-flowering shrubs (forsythia, spireas, etc.) should be done just after flowering.
Pruning of summer-flowering shrubs (Indian Lilac, Perovskia, etc.) can be done in winter or spring.
In cold regions as well as with frost-sensitive plants, avoid pruning too early when severe frosts may still occur.
The harvesting period indicated on our website applies to countries and regions in USDA zone 8 (France, England, Ireland, the Netherlands).
In colder areas (Scandinavia, Poland, Austria...) fruit and vegetable harvests are likely to be delayed by 3-4 weeks.
In warmer areas (Italy, Spain, Greece, etc.), harvesting will probably take place earlier, depending on weather conditions.
The sowing periods indicated on our website apply to countries and regions within USDA Zone 8 (France, UK, Ireland, Netherlands).
In colder areas (Scandinavia, Poland, Austria...), delay any outdoor sowing by 3-4 weeks, or sow under glass.
In warmer climes (Italy, Spain, Greece, etc.), bring outdoor sowing forward by a few weeks.
The planting period indicated on our website applies to regions in USDA Zone 9a (East Coast and Midlands: Dublin, Wexford, Waterford, Kilkenny, Portlaoise). It will vary depending on where you live:
- On the west coast and in the north-west (Galway, Limerick, Sligo, Donegal, Westport), delay planting by 1 to 2 weeks in spring and bring it forward by 1 to 2 weeks in autumn compared to the dates given, preferably choosing periods without strong winds.
- In the inland hills and plateaus (Wicklow Mountains, Macgillycuddy’s Reeks, Connemara, Killarney), it is best to plant in spring (April–May) or autumn (September–October), avoiding periods of waterlogged soil in winter and strong winds, which pose the main risk to newly planted trees in these areas.
The flowering period indicated on our website applies to regions in USDA Zone 9a, such as the East Coast and Midlands, including Dublin, Wexford, Waterford, Kilkenny and Portlaoise.
This will vary depending on where you live:
- On the west coast and in the northwest (Galway, Limerick, Sligo, Donegal and Westport), it will be delayed by one to two weeks compared to the given dates, due to stronger Atlantic winds and less spring sunshine.
- In the inland hills and plateaus (the Wicklow Mountains, the Macgillycuddy's Reeks, Connemara and Killarney), flowering will be delayed by two to three weeks. Flowering mainly occurs between May and July, with the limiting factors being less frost and more of the excessive humidity, strong winds and lack of sunshine that are characteristic of these areas.