

Verbena hybruda Imagination seeds
Verbena hybruda Imagination seeds
Verbena x hybrida Imagination®
Florist's verbena
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Description
The evocatively named Verbena 'Imagination' invites creativity in both garden beds and containers. This floriferous and vigorous, highly carpeting annual plant, as floriferous as it is vigorous, covers the ground with a profusion of small deep violet flowers that bloom relentlessly from late spring until the first frosts. Awarded a Fleuroselect Gold Medal, this variety works well in borders, hanging baskets, or on a sunny balcony.
Verbena speciosa 'Imagination' belongs to the Verbenaceae family. Commonly known as annual verbena or carpet verbena, this plant is the result of cross-breeding between two species of the Verbena genus. This cultivar was selected in 1993 by Benary, a renowned seed company, and quickly gained fame due to its horticultural performance, crowned with a Fleuroselect Gold Medal. In the wild, species of the Verbena genus are mainly native to South and North America, often found in open prairies, on slopes, or in sunny locations.
Verbena 'Imagination' is theoretically a perennial plant (USDA zones 9 to 11), but it is grown as an annual in our climates due to its sensitivity to frost. This cultivar stands out for its exceptional flowering, vigour, and intense colour. The plant develops a spreading and trailing habit, with finely cut medium to dark green foliage, forming a dense vegetative carpet. The leaves are semi-evergreen in mild climates but deciduous once temperatures drop below zero. Growth is very rapid, allowing the plant to effectively colonise borders, pots, and hanging baskets, spreading via creeping stems. In the ground, it reaches 30 to 45 cm in height with a 60 to 90 cm spread, while in pots, it remains around 20 to 30 cm tall and 30 to 45 cm wide. The abundant flowering begins in May-June and continues uninterrupted until the first frosts. The flowers are grouped in dense umbels that can reach 5 cm in diameter, with each small tubular flower measuring 1 cm. They are a very bright deep violet colour and attract many pollinators, especially butterflies.
Popular for their generous flowering and vibrant hues, Garden Verbenas, also called Verbena hortensis, are easy-to-grow plants. They are versatile and can be placed in borders, pots, and hanging baskets. They pair easily with Diascia, Nemesia, and Calibrachoa or mini petunias. Garden Verbena thrives in the sun, in rich, well-drained soil. In containers, be careful not to apply too much nitrogen fertiliser, which would promote foliage growth at the expense of flowers.
Verbena hybruda Imagination seeds in pictures


Flowering
Foliage
Plant habit
Botanical data
Verbena
x hybrida
Imagination®
Verbenaceae
Florist's verbena
Verbena speciosa 'Imagination'
Cultivar or hybrid
Planting and care
Sow Verbena 'Imagination' from February to April, in a seed tray or directly into pots filled with good seed compost kept slightly moist. Do not cover the seeds. Place the container in the light, in a warm spot kept at 24-27°C. Germination usually takes 14 to 21 days.
When the young plants are sturdy enough to handle, prick out if necessary into pots, then gradually acclimatise the young plants to outdoor conditions before planting them out in the garden 35 cm apart, or in planters and hanging baskets.
Growing: Verbena 'Imagination' is easily grown in full sun, in light, well-drained and moderately fertile soil. To encourage abundant and prolonged flowering, it is advisable to water regularly but not excessively, especially in pots, and to apply a little liquid fertiliser for flowering plants every two to three weeks during the peak season. Lightly pruning the stems in summer helps maintain a compact habit and stimulates the appearance of new flowers. Removing faded flowers as they appear also supports further flowering.
Sowing period
Intended location
Planting & care advice
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Hardiness is the lowest winter temperature a plant can endure without suffering serious damage or even dying. However, hardiness is affected by location (a sheltered area, such as a patio), protection (winter cover) and soil type (hardiness is improved by well-drained soil).
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The flowering period indicated on our website applies to countries and regions located in USDA zone 8 (France, the United Kingdom, Ireland, the Netherlands, etc.)
It will vary according to where you live:
- In zones 9 to 10 (Italy, Spain, Greece, etc.), flowering will occur about 2 to 4 weeks earlier.
- In zones 6 to 7 (Germany, Poland, Slovenia, and lower mountainous regions), flowering will be delayed by 2 to 3 weeks.
- In zone 5 (Central Europe, Scandinavia), blooming will be delayed by 3 to 5 weeks.
In temperate climates, pruning of spring-flowering shrubs (forsythia, spireas, etc.) should be done just after flowering.
Pruning of summer-flowering shrubs (Indian Lilac, Perovskia, etc.) can be done in winter or spring.
In cold regions as well as with frost-sensitive plants, avoid pruning too early when severe frosts may still occur.
The planting period indicated on our website applies to countries and regions located in USDA zone 8 (France, United Kingdom, Ireland, Netherlands).
It will vary according to where you live:
- In Mediterranean zones (Marseille, Madrid, Milan, etc.), autumn and winter are the best planting periods.
- In continental zones (Strasbourg, Munich, Vienna, etc.), delay planting by 2 to 3 weeks in spring and bring it forward by 2 to 4 weeks in autumn.
- In mountainous regions (the Alps, Pyrenees, Carpathians, etc.), it is best to plant in late spring (May-June) or late summer (August-September).
The harvesting period indicated on our website applies to countries and regions in USDA zone 8 (France, England, Ireland, the Netherlands).
In colder areas (Scandinavia, Poland, Austria...) fruit and vegetable harvests are likely to be delayed by 3-4 weeks.
In warmer areas (Italy, Spain, Greece, etc.), harvesting will probably take place earlier, depending on weather conditions.
The sowing periods indicated on our website apply to countries and regions within USDA Zone 8 (France, UK, Ireland, Netherlands).
In colder areas (Scandinavia, Poland, Austria...), delay any outdoor sowing by 3-4 weeks, or sow under glass.
In warmer climes (Italy, Spain, Greece, etc.), bring outdoor sowing forward by a few weeks.


















