Hydrangea arborescens FlowerWOW
Hydrangea arborescens FlowerWOW
Hydrangea arborescens FlowerWOW
Hydrangea arborescens 'BALful' FlowerWOW
Smooth Hydrangea, Wild Hydrangea, Sevenbark
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Description
Hydrangea arborescens ‘FlowerWOW’ ('BALful') is a compact and incredibly floriferous hydrangea, suitable for small gardens, balconies and terraces. It offers a profusion of large white ball-shaped inflorescences, supported by very sturdy stems. Its rounded and dense silhouette is superb in a flower bed or large pot. Cold-resistant and undemanding, ‘FlowerWOW’ combines elegance and robustness in a natural style that will appeal to all lovers of beautiful plants.
Hydrangea ‘BALful’, from the Hydrangeaceae family, is a cultivar derived from the botanical species Hydrangea arborescens, nicknamed the smooth hydrangea or Arborescent Hydrangea. It is a large bush native to the humid forests of the eastern United States.
The cultivar ‘FlowerWOW’ or ‘BALful’ (Plant Patent PP35613) was selected by Bailey Nurseries as part of the First Editions programme, under the direction of Debbie Lonnee and Dr David Zlesak, and introduced to the market from 2025. It is marketed under the name 'Flowerfull' in some countries.
This variety is part of a recent horticultural series characterised by flowering two to three times more abundant than that of classic arborescent hydrangeas, exceptionally sturdy stems, foliage very resistant to disease, and excellent performance under various climates.
'FlowerWOW' forms a rounded, dense and regular bush, reaching 90 cm to 1.20 m in height and 1.20 m to 1.50 m in spread in open ground. In a pot, it will reach 60 to 75 cm in height, depending on the container size. Flowering begins in June-July, depending on the climate, and continues until autumn. The inflorescences of this cultivar are perfectly spherical corymbs of the "ball" type, measuring between 20 and 30 cm in diameter, formed of decorative, pure white, sterile flowers, gradually evolving towards cream shades and then pistachio green at the end of the season. These rich and well-loaded flower heads are borne by straight and rigid stems, which show excellent holding even in bad weather. The flowering starts in June-July, depending on the climate; it continues all summer and can last until the first frosts. The foliage is deciduous in winter, formed of bright to dark green, opposite, toothed, ovate leaves, measuring between 8 and 18 cm.
If you are looking for an elegant, generous hydrangea which is easy to grow in any good garden soil, ‘FlowerWOW’ is a safe bet. Ideal in a contemporary setting or in an urban garden, this compact variety combines a very neat appearance with natural charm. The bush brightens up partially shaded or gently sunny areas, as a standalone, in groups or integrated into flower beds. You can accompany it with a border of golden Japanese forest grass (Hakonechloa macra 'Aureola'), summer heathers (Calluna) or Heucheras with coloured foliage. It also pairs well with white foxgloves, Campanulas or autumn asters. On the terrace or balcony, placed in a large pot, one can enjoy its charms for several months. Its inflorescences can also be cut to create beautiful, fresh or dried cut flower arrangements in the house.
Hydrangea arborescens FlowerWOW in pictures
Plant habit
Flowering
Foliage
Botanical data
Hydrangea
arborescens
'BALful' FlowerWOW
Hydrangeaceae
Smooth Hydrangea, Wild Hydrangea, Sevenbark
Hydrangea arborescens 'BALful', Hydrangea arborescens FlowerWOW, Hydrangea arborescens ‘FlowerFull’
Cultivar or hybrid
Planting and care
Plant Hydrangea arborescens FlowerWOW in non-scorching sun or light shade in rich, well-drained soil that remains slightly moist in summer. Lime is tolerated. Plant in deeply worked soil. A good base fertiliser (horn or dried blood) will encourage your young plant's establishment and feed it without risk of scorching. The plant is repeat-flowering, so you should cut faded flowers regularly in summer.
Planting period
Intended location
Care
Planting & care advice
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Hardiness is the lowest winter temperature a plant can endure without suffering serious damage or even dying. However, hardiness is affected by location (a sheltered area, such as a patio), protection (winter cover) and soil type (hardiness is improved by well-drained soil).
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In temperate climates, pruning of spring-flowering shrubs (forsythia, spireas, etc.) should be done just after flowering.
Pruning of summer-flowering shrubs (Indian Lilac, Perovskia, etc.) can be done in winter or spring.
In cold regions as well as with frost-sensitive plants, avoid pruning too early when severe frosts may still occur.
The harvesting period indicated on our website applies to countries and regions in USDA zone 8 (France, England, Ireland, the Netherlands).
In colder areas (Scandinavia, Poland, Austria...) fruit and vegetable harvests are likely to be delayed by 3-4 weeks.
In warmer areas (Italy, Spain, Greece, etc.), harvesting will probably take place earlier, depending on weather conditions.
The sowing periods indicated on our website apply to countries and regions within USDA Zone 8 (France, UK, Ireland, Netherlands).
In colder areas (Scandinavia, Poland, Austria...), delay any outdoor sowing by 3-4 weeks, or sow under glass.
In warmer climes (Italy, Spain, Greece, etc.), bring outdoor sowing forward by a few weeks.
The planting period indicated on our website applies to regions in USDA Zone 9a (East Coast and Midlands: Dublin, Wexford, Waterford, Kilkenny, Portlaoise). It will vary depending on where you live:
- On the west coast and in the north-west (Galway, Limerick, Sligo, Donegal, Westport), delay planting by 1 to 2 weeks in spring and bring it forward by 1 to 2 weeks in autumn compared to the dates given, preferably choosing periods without strong winds.
- In the inland hills and plateaus (Wicklow Mountains, Macgillycuddy’s Reeks, Connemara, Killarney), it is best to plant in spring (April–May) or autumn (September–October), avoiding periods of waterlogged soil in winter and strong winds, which pose the main risk to newly planted trees in these areas.
The flowering period indicated on our website applies to regions in USDA Zone 9a, such as the East Coast and Midlands, including Dublin, Wexford, Waterford, Kilkenny and Portlaoise.
This will vary depending on where you live:
- On the west coast and in the northwest (Galway, Limerick, Sligo, Donegal and Westport), it will be delayed by one to two weeks compared to the given dates, due to stronger Atlantic winds and less spring sunshine.
- In the inland hills and plateaus (the Wicklow Mountains, the Macgillycuddy's Reeks, Connemara and Killarney), flowering will be delayed by two to three weeks. Flowering mainly occurs between May and July, with the limiting factors being less frost and more of the excessive humidity, strong winds and lack of sunshine that are characteristic of these areas.