Echinacea purpurea Prima® Ruby
Echinacea purpurea Prima® Ruby
Echinacea purpurea Prima® Ruby
Eastern purple coneflower, purple coneflower
Plant ordered on 30 April with express delivery – lovely, small of course, but arrived in good condition. I planted it about two weeks later, and it was still fine. It has settled in well and has grown, though it hasn't become big yet, and it has even produced a few flowers that started a little later in the season. The flowers are a beautiful red – I love them, and they make a change from other varieties.
Eliane, 25/10/2025
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Available in 3 sizes
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Available in 3 sizes
This plant carries a 12 months recovery warranty
More information
We guarantee the quality of our plants for a full growing cycle, and will replace at our expense any plant that fails to recover under normal climatic and planting conditions.
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Description
Echinacea purpurea Prima Ruby is a variety of coneflower that combines a compact habit with excellent floribundus, even in the first year of cultivation. The plant forms a small bushy clump that produces a quantity of flowers in a beautiful red-pink shade for many weeks in summer. Generous and colourful, this perennial plant brings a beautiful touch of colour to the garden, as well as to the balcony or terrace. It is easy to cultivate in the sun in ordinary soil.
Echinacea Prima Ruby is part of a series of selected cultivars in the U.S.A. by Terra Nova Nurseries for their compact habit and floribundus. Its ancestor, Echinacea purpurea, is a perennial with a strong character, native to the western United States, from Georgia to Michigan, passing through Oklahoma and Ohio. In its natural habitat, the plant colonizes rocky meadows, savannas, open woodlands, and roadsides.
Echinacea Prima Ruby quickly forms a dense clump of well-branched leafy stems, reaching 40cm (16in) in height and 35cm (14in) in width. This plant does not weaken or collapse, showing excellent durability. The leaves, opposite on the stems, lanceolate in shape and green in colour, are covered with rough hairs. Flowering begins in June-July and continues until September-October. It is highly visited by butterflies. The brown-red stems are topped with a solitary inflorescence, 6-8cm (2-3in) in diameter, with a prominent, bristly, orange-brown disk surrounded by intense red-pink ligules. The fruit is an achene that releases seeds which birds are fond of. This plant firmly and deeply anchors itself in the soil with its well-developed root system.
The purple coneflower Prima Ruby offers abundant and colourful flowering that will work wonders in pots or as a border plant mixed with other varieties or in the company of yarrows, marigolds, Echinops, perennial salvias... Lighten up the scene by mixing in some ornamental grasses such as Stipa tenuifolia, Muhlenbergia capillaris... Gorgeous in flower beds, the beautiful colours of the purple Echinacea Prima Ruby are also stunning in fresh or dried flower arrangements.
Echinacea purpurea Prima® Ruby in pictures
Flowering
Foliage
Plant habit
Botanical data
Echinacea
purpurea
Prima® Ruby
Asteraceae
Eastern purple coneflower, purple coneflower
Cultivar or hybrid
Planting and care
The 'Prima Ruby' Purple Coneflower requires no special care and is highly resistant to pests and diseases. It is best planted in spring, in a sunny location, in a mixture of compost and garden soil. The soil should be deep and loose to accommodate its root system. Mulch the base in May to retain moisture during summer. Remove faded flowers as they appear. Divide the clump when flowering slows down. It is a rhizomatous plant that can become invasive if it thrives. As the plant ages, it becomes more susceptible to aphid attacks and powdery mildew. This plant is sensitive to water shortage during flowering.
Planting period
Intended location
Care
Planting & care advice
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Hardiness is the lowest winter temperature a plant can endure without suffering serious damage or even dying. However, hardiness is affected by location (a sheltered area, such as a patio), protection (winter cover) and soil type (hardiness is improved by well-drained soil).
In temperate climates, pruning of spring-flowering shrubs (forsythia, spireas, etc.) should be done just after flowering.
Pruning of summer-flowering shrubs (Indian Lilac, Perovskia, etc.) can be done in winter or spring.
In cold regions as well as with frost-sensitive plants, avoid pruning too early when severe frosts may still occur.
The harvesting period indicated on our website applies to countries and regions in USDA zone 8 (France, England, Ireland, the Netherlands).
In colder areas (Scandinavia, Poland, Austria...) fruit and vegetable harvests are likely to be delayed by 3-4 weeks.
In warmer areas (Italy, Spain, Greece, etc.), harvesting will probably take place earlier, depending on weather conditions.
The sowing periods indicated on our website apply to countries and regions within USDA Zone 8 (France, UK, Ireland, Netherlands).
In colder areas (Scandinavia, Poland, Austria...), delay any outdoor sowing by 3-4 weeks, or sow under glass.
In warmer climes (Italy, Spain, Greece, etc.), bring outdoor sowing forward by a few weeks.
The planting period indicated on our website applies to regions in USDA Zone 9a (East Coast and Midlands: Dublin, Wexford, Waterford, Kilkenny, Portlaoise). It will vary depending on where you live:
- On the west coast and in the north-west (Galway, Limerick, Sligo, Donegal, Westport), delay planting by 1 to 2 weeks in spring and bring it forward by 1 to 2 weeks in autumn compared to the dates given, preferably choosing periods without strong winds.
- In the inland hills and plateaus (Wicklow Mountains, Macgillycuddy’s Reeks, Connemara, Killarney), it is best to plant in spring (April–May) or autumn (September–October), avoiding periods of waterlogged soil in winter and strong winds, which pose the main risk to newly planted trees in these areas.
The flowering period indicated on our website applies to regions in USDA Zone 9a, such as the East Coast and Midlands, including Dublin, Wexford, Waterford, Kilkenny and Portlaoise.
This will vary depending on where you live:
- On the west coast and in the northwest (Galway, Limerick, Sligo, Donegal and Westport), it will be delayed by one to two weeks compared to the given dates, due to stronger Atlantic winds and less spring sunshine.
- In the inland hills and plateaus (the Wicklow Mountains, the Macgillycuddy's Reeks, Connemara and Killarney), flowering will be delayed by two to three weeks. Flowering mainly occurs between May and July, with the limiting factors being less frost and more of the excessive humidity, strong winds and lack of sunshine that are characteristic of these areas.
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